Legal
Terms & Conditions
Effective 15 August 2026. This version replaces the May 2026 terms in full.
1. Who this agreement is with, and when it starts
This is an agreement between you ("Client", "you") and KRZY Equity LLC, a New Mexico limited liability company trading as KRZY Media Lab ("KRZY", "we", "us").
It starts when you create an account, begin a trial, or use any part of the service, whichever happens first. It includes our Privacy Policy. If you do not agree with it, do not use the service.
If you are agreeing on behalf of a company, you confirm you are allowed to bind that company, and "you" means the company.
2. What the service is
KRZY sells several products. You are bound by the sections that apply to the ones you buy.
- Media Lab — done-for-you social content. You supply photographs and menu information; we produce posts and publish them to the accounts you connect.
- +Management — an operations assistant that communicates with your team by text message and answers questions about your business from the data you connect or upload.
- Loyalty — a branded rewards program with a public join page and a digital wallet card for your customers.
- Marketing Tools — an app, website, search visibility, email marketing or loyalty setup, built at no charge and then hosted and maintained for a monthly fee. See section 8, which contains the term most people ask about.
What is included at each price is what the plan page says at the time you buy. We may improve or change how a feature works; if we remove something material from a plan you are on, you may cancel under section 7.
3. Your account and the permissions you give us
- Give us accurate information and keep it current.
- You are responsible for your login details and for what happens under your account. Tell us promptly if you think someone else has access.
- By connecting a social, point-of-sale, scheduling or accounting account, you authorise us to use it for the purposes of the service, and you confirm you have the right to grant that access. Instagram publishing requires a linked Facebook Business Page.
- You can disconnect any connected account at any time. Doing so stops the parts of the service that depend on it.
- One account per business. Do not resell or share access to the service.
4. Your content, our work, and who owns what
- You keep ownership of everything you give us — photographs, video, logos, menus and brand assets.
- You give us permission to store, edit, adapt and publish those materials to deliver the service, and to keep an internal copy for as long as your account is open.
- Finished posts we produce for you are yours to keep and to keep using after you cancel. We do not go back and take down what has already been published.
- Our own tools, templates, prompts, brand profiles, software and internal methods remain ours. Nothing here transfers them to you.
- You confirm you have the rights to everything you send us, and that it does not infringe anyone else's rights or break the rules of the platforms we publish to.
- We may show work we produced for you as an example of our work, unless you tell us in writing not to.
5. How content is produced
Content is produced with a combination of automated tools and human review. Our standing rule is that we work from your real photographs — we retouch and finish what you actually sent, and we do not invent food, interiors or results that do not exist.
A person reviews work before it goes out. That said, you are the publisher of your own feed: you can review anything before it is scheduled, and you should tell us promptly if something is wrong so we can correct or remove it.
6. Trials, billing and price changes
- Trials. Where we offer a free trial, the length is stated at signup. A trial converts to a paid plan at the end unless you cancel first.
- Billing. Plans are billed in advance, monthly or annually depending on what you choose. Annual plans are charged as a single payment for the year.
- Card on file. We keep a payment method on file with our payment processor and charge it for renewals and for any product you add later. We never see or store your card number.
- Taxes. Prices exclude any sales or similar tax, which we add where we are required to.
- Price changes. We may change prices. We will give you at least 30 days notice by email before a change affects a plan you are already on, and you may cancel before it takes effect.
- Refunds. Payments already made are non-refundable except where the law requires otherwise. Cancelling stops future charges; it does not refund the current period.
7. What happens if payment stops
This sequence is deliberate and worth reading before you need it.
- If a trial ends without payment, or a payment fails, your service does not stop that day. There is a grace period of about a week, during which everything keeps running.
- We will email you during that week to tell you what is happening and when it will end.
- If it ends with nothing paid, the service pauses: we stop producing new content and stop publishing for you.
- You can still sign in. Your account, your billing pages and your history stay reachable, so you can pay and start again without calling anyone.
- Paying restarts the service. We do not retroactively produce the posts that were missed while it was paused.
8. Marketing Tools — free to build, paid to keep live
This is the term most often misunderstood, so it is stated directly. We build the thing — the app, the website, the search work, the email setup, the loyalty program — at no charge. The monthly fee is for hosting it, maintaining it and keeping it live.
- Billing starts once the build is live, not when you ask for it. Nobody pays for something that does not exist yet.
- If you stop paying, we stop hosting, and what we built does not transfer to you. The build remains ours. We are not obliged to hand over source files, designs or accounts, and an app published under our developer account stays under it.
- Your own material is a separate matter and always yours — your logo, your photographs, your written content, your domain name, and your customer list.
- If you want ownership of a build, ask us before you cancel and we will quote for it separately. There is no automatic right to it.
- We do not promise a particular search ranking, install count, open rate or sales result. Nobody honestly can.
9. +Management — your obligations as an employer
+Management messages your staff on your instructions. You remain their employer and we do not become one. Read section 8 of the Privacy Policy alongside this.
- You confirm you may lawfully give us your staff's contact details and that you have told them the assistant will message them.
- Staff opt in by texting the assistant themselves, and can stop at any time by replying STOP. You must not attempt to defeat that.
- Coaching notes and message history are a workplace record. You are responsible for how you use them and for complying with the employment, labour, wage and privacy laws that apply to your business.
- The assistant produces drafts and suggestions. Decisions about discipline, pay, hours and employment are yours alone, and you should not treat its output as legal or HR advice.
- Figures the assistant reports are only as good as the data you connect or upload. Check anything you are going to act on financially.
10. Loyalty and messaging your own customers
A loyalty program collects your customers' details on your behalf. That customer list is yours. You are responsible for what you send to it, including honouring unsubscribe requests and complying with the marketing, email and text-messaging laws that apply to you. We will suspend sending if we believe a list is being used unlawfully.
11. Affiliates
If you join our affiliate program, these terms apply in addition to anything you accept when you sign up.
- Commission is a percentage of what a referred customer actually pays us, and it recurs for as long as that customer keeps paying. The current rate is shown on the affiliate page.
- A referral is credited to you for the signup, and for anything that customer adds within three months of signing up. After that window, new purchases do not credit.
- Commission is earned when we are actually paid, and is reversed if a payment is refunded or charged back.
- Affiliates are independent, not employees, agents or partners of KRZY, and must not describe themselves as any of those. Do not bid on our brand name in paid search, spam, or make claims about the product we have not made ourselves.
- We may withhold or reverse commission on referrals that are fraudulent, self-dealt, or obtained in breach of these rules, and may end an affiliate account for the same reasons.
12. Acceptable use
Do not use the service to publish or send anything unlawful, deceptive, harassing, hateful or sexually explicit, or anything that infringes someone else's rights or breaks a platform's rules. Do not attempt to break, overload, reverse engineer or gain unauthorised access to the service. We may refuse, edit or remove content, and may suspend an account, where we reasonably believe this section has been broken.
13. Third-party platforms
The service depends on platforms we do not control — Meta among them, along with payment, messaging, point-of-sale, scheduling and accounting providers. We are not responsible for their outages, policy changes, rate limits, account suspensions or decisions. If a platform stops permitting something, that part of the service stops too, and we will tell you.
14. Data protection roles
For your own account information we are the controller. For your customers' and your staff's information, you are the controller and we act on your instructions. You are responsible for having a lawful basis to give us that data; we are responsible for handling it as described in the Privacy Policy, keeping it secure, and deleting it when you ask.
15. Disclaimers
The service is provided "as is" and "as available", without warranties of any kind to the fullest extent the law allows. We do not guarantee any particular result — followers, reach, engagement, bookings, revenue, ranking, retention or savings. We do not guarantee the service will be uninterrupted or error-free.
16. Limitation of liability
To the maximum extent permitted by law, our total liability for all claims relating to the service is limited to the amount you paid us in the three months before the event giving rise to the claim. We are not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, lost revenue, lost data or lost goodwill, even if we were told they were possible.
Some states do not allow certain exclusions, and where that is so, this section applies only as far as the law permits.
17. Indemnity
You will defend and indemnify KRZY against claims, damages and reasonable legal costs arising from material you supplied, from your use of the service in breach of these terms, from your relationship with your own staff or customers, or from your breach of a law that applies to your business.
18. Suspension and termination
You may cancel at any time from your account. We may suspend or end the service for non-payment, for a breach of these terms, or if we are required to. On termination your access ends, we stop publishing on your behalf, and section 8 governs anything we built for you. Terms that by their nature should outlive the agreement — ownership, indemnity, liability, and this sentence — do.
19. Governing law and disputes
These terms are governed by the laws of the State of New Mexico, United States, without regard to its conflict-of-laws rules. The courts located in New Mexico have exclusive jurisdiction, and both sides consent to that.
Before filing anything, please email us and give us 30 days to resolve it. Most problems are a misunderstanding and are cheaper to fix by conversation than by filing.
20. Changes to these terms
We may update these terms. The effective date at the top always shows the current version. For material changes we will give notice by email or in the app before they take effect. Continuing to use the service after that constitutes acceptance; if you do not accept, cancel before the change takes effect.
21. General
These terms are the entire agreement between us about the service. If any part is found unenforceable, the rest continues. Our not enforcing something on one occasion is not a waiver of it. You may not transfer this agreement without our consent; we may transfer it to a successor if the business is sold. Nothing here makes either side the other's partner, agent or employer.
22. Contact
Questions about these terms: admin@krzymedialab.com.